JCPenney’s  inclusive in-store experience reflects customers’ beauty wants and needs, no matter their age, gender, race, skin tone, hair type, beauty regimen, or budget. Shop JCPenney Beauty, featuring 170+ beauty brands—from tried-and-true favorites to fresh indie finds to BIPOC founded—the assortment includes makeup, skincare, haircare, styling tools, fragrance, nailcare, and bath and body products at varying price points.